Women and Beer Advertising
Do you remember those traditional, cheesy advertisements featuring an attractive female bartender obligingly serving beers to an exclusively male clientele? Of course, these stereotypical ads featuring young blondes with generous cleavages and ingratiating smiles successfully sold a lot of beer.

However, those were the days when male punters did most of the beer purchasing and advertisers needed to appeal to the male ego to boost sales.

Today, such cloyingly traditional ads are unlikely to appeal to the new generation of discerning female beer consumers. Consequently, beer advertisers are being forced to rethink their strategy, generating surprising results.

continued